Every blogger gets writer’s block at one point or another for a variety of reasons. It’s an unavoidable part of the process. But don’t let that get in your way. Here are some of my tested-and-true ways to avoid writer’s block for your business blog.
Change your view on why you blog. Remind yourself that the true purpose of your blog is not simply to put words on a page but rather to provide value for your clients by sharing helpful information and expertise in your field. So put yourself in your customers’ shoes and imagine them as a close friend asking for advice. What types of questions would they ask you? What struggles are they trying to overcome? What kernels of wisdom can you provide to answer those queries and provide them with the information they need to overcome a problem? Think of your posts as a conversation. Perhaps by re-adjusting your view of why you write, you’ll be better able to hone in on what questions to answer and what people want to hear about.
Read. A lot. No matter the field, there is already quite a lot of information to be found on the internet. Don’t let that discourage you. Instead, start reading the information that’s out there! Perhaps you started your blog to show off your own expertise or express your opinions, but maybe you’ll find it helps you keep up-to-date in your industry as well. Writing without having read or being knowledgeable on the topic would be silly and makes you look, well, not very well-informed. Your colleagues and fellow professionals have a lot to offer, so reading will help keep you in-the-know and will spark questions or ideas as you go along.
Content Curation. As you’re reading the various material out there, you’ll probably have questions or ideas pop into your head. That’s a sign of good writing! A good article will provide value and will also encourage the reader to think further and ask deeper questions. If you’re truly all out of ideas, take a couple sentences from an article that really got you thinking. Quote the article, making sure to cite the source and provide a link to the original article. Then write a response. Explain why those few sentences stood out to you – if you agree or disagree, if you found a similar case during your professional career, if they sparked any questions. When you start free-writing out your thoughts on a particularly fascinating couple of sentences, you may soon find the creative juices begin to flow and the blog post has written itself!
Change gears. If I stay in the same environment for too long, I go crazy. My rule of thumb is to take a break or get a change of scenery every two hours, whether that’s taking a walk on the trail outside my co-working space or packing up shop and moving to a local coffee shop. Just that change of environment helps me keep on the productivity train. Sometimes, though, changing your physical environment isn’t an option. In that case, switch gears in another sense. Start working on a different unrelated project. When I get a bit of writer’s block, I can switch to mapping out next month’s social media plan, hammering out pesky administration work, or studying for relevant marketing certifications. I truly think that while your conscious brain has moved to a different task, your subconscious is still working to break through the writer’s block barrier. So when it’s time to get back to writing later on, you’ll feel a bit more recharged.
Do you have any other ideas for dealing with business writer’s block? Share them in the comments below or send me an email.