Editing Apps for Writers

Editing Apps for Writers

I am a writer and editor at heart. Writing is a tough job, though. It can be a thankless task and at times frustrating, especially when the dreaded writers’ block hits. And some editors can be ruthless – delighting in marking up a writer’s handiwork with an...
Using Content Marketing to Contribute, Not Contaminate

Using Content Marketing to Contribute, Not Contaminate

When used well, content marketing can be an effective tool for generating leads. However, I believe that there are ethical standards to using this strategy. The other day I had a conversation with a colleague about leadership, and she mentioned the phrase “contaminate or contribute”. This phrase has stuck with me, partly because of the cool alliteration (I’m a sucker for alliteration), but mostly because of the truth behind that phrase and how I aim to conduct my own strategy.