So you’ve decided to give content marketing a try. Your blog has been designed and your social media accounts are all set up and ready to go, waiting to distribute loads of engaging and alluring content. The problem? Now you’ve got to create it!
Shaping your content strategy can be a fun challenge. There is so much to think about, and a lot of the concepts overlap with other aspects of your business. However, there are a few elements that are often forgotten, and these neglected pieces are crucial for leveraging your content to its fullest potential.
When used well, content marketing can be an effective tool for generating leads. However, I believe that there are ethical standards to using this strategy. The other day I had a conversation with a colleague about leadership, and she mentioned the phrase “contaminate or contribute”. This phrase has stuck with me, partly because of the cool alliteration (I’m a sucker for alliteration), but mostly because of the truth behind that phrase and how I aim to conduct my own strategy.