Blog
Brands That Delight (And Why)
At his keynote speech at Inbound 2018, Hubspot CEO Brian Halligan presented his new marketing flywheel, a new approach to marketing that puts the customer at the center of every process. According to this new marketing model, as professional marketers and...
Editing Apps for Writers
I am a writer and editor at heart. Writing is a tough job, though. It can be a thankless task and at times frustrating, especially when the dreaded writers’ block hits. And some editors can be ruthless – delighting in marking up a writer’s handiwork with an...
Choosing the Right Translator for your Professional Marketing Materials
In our globalized economy, your content marketing strategy may start to encompass different world markets and languages. Over the years, more and more of my clients are starting to translate their product and marketing materials into Spanish in order to expand their...
The Art of Networking
You’re standing in the corner of a large room, watching a bunch of strangers mix and mingle, handing out business cards and utilizing their seemingly perfect social skills as they make their circle of contacts laugh and nod their heads in appreciation for whatever witty or inspiring comment they’ve just made. Meanwhile you are the lone wallflower, stirring your drink and wondering when you can go home…
3 Tips for Efficient and Comprehensive Content Creation
So you’ve decided to give content marketing a try. Your blog has been designed and your social media accounts are all set up and ready to go, waiting to distribute loads of engaging and alluring content. The problem? Now you’ve got to create it!
3 Elements of a Good Content Strategy That Are Too Often Forgotten
Shaping your content strategy can be a fun challenge. There is so much to think about, and a lot of the concepts overlap with other aspects of your business. However, there are a few elements that are often forgotten, and these neglected pieces are crucial for leveraging your content to its fullest potential.
Meet the Author
Hi, I’m Holly! I hope you enjoy reading these posts as much as I love writing them. I try to cover a variety of topics, but if there is something you want to know more about, let me know!