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Brands That Delight (And Why)
At his keynote speech at Inbound 2018, Hubspot CEO Brian Halligan presented his new marketing flywheel, a new approach to marketing that puts the customer at the center of every process. According to this new marketing model, as professional marketers and...
Editing Apps for Writers
I am a writer and editor at heart. Writing is a tough job, though. It can be a thankless task and at times frustrating, especially when the dreaded writers’ block hits. And some editors can be ruthless – delighting in marking up a writer’s handiwork with an...
Choosing the Right Translator for your Professional Marketing Materials
In our globalized economy, your content marketing strategy may start to encompass different world markets and languages. Over the years, more and more of my clients are starting to translate their product and marketing materials into Spanish in order to expand their...